← Sequences
7 steps · 4 emails · 21 days
Outbound — Heads of Data
Heads of Data at 500–5,000 employee companies. Owned by Owen Fairweather, created Jun 15, 2026.
Active
Enrolled
420
287 finished
Active
133
Open rate
55.0%
Email steps
Reply rate
11.0%
46 replied
Meeting rate
4.5%
19 meetings
- Day 1On enrollment
Step 01 · Automatic email
Your dashboards, minus the weekly fire drill
- Sent
- 420 100%
- Opened
- 248 59%
- Replied
- 14 3.3%
- Day 3+2 days
Step 02 · Call
Call: one-question opener
- Done
- 391 93%
- Opened
- —
- Replied
- —
- Day 5+2 days
Step 03 · Automatic email
How Ferrowick cut reporting time by 60%
- Sent
- 362 93%
- Opened
- 199 55%
- Replied
- 11 3.0%
- Day 8+3 days
Step 04 · Manual task
Task: comment on a recent post or talk
- Done
- 340 94%
- Opened
- —
- Replied
- —
- Day 11+3 days
Step 05 · Automatic email
A two-minute teardown of your public metrics
- Sent
- 318 94%
- Opened
- 175 55%
- Replied
- 13 4.1%
- Day 15+4 days
Step 06 · Call
Call: follow up on the teardown
- Done
- 297 93%
- Opened
- —
- Replied
- —
- Day 21+6 days
Step 07 · Automatic email
Closing the loop
- Sent
- 287 97%
- Opened
- 141 49%
- Replied
- 8 2.8%
Funnel
Share of everyone enrolled
- Enrolled420 100%
- Reached last step287 68%
- Replied46 11%
- Meeting booked19 5%
Recent enrollments
Showing 6 of 420 people · 133 active, 287 finished
| Contact | Status | Current step | Enrolled | Last step |
|---|---|---|---|---|
| Mei TanakaData Engineering Manager · Halcyon Freight | Active | 04 / 07 Manual task | Oct 5 | Oct 13 |
| Aidan MurphyData Governance Lead · Tidewater Bank | Active | 05 / 07 Automatic email | Sep 28 | Oct 9 |
| Ibrahim DialloSenior Data Analyst · Emberly Foods | Replied | 03 / 07 Automatic email | Oct 9 | Oct 14 |
| Sanjay IyerPlant Systems Manager · Rivetworks | Finished | 07 / 07 Automatic email | Sep 10 | Oct 1 |
| Lars EriksenFleet Technology Lead · Fathom Marine | Bounced | 06 / 07 Call | Sep 2 | Sep 21 |
| Erik SolbergVP Engineering · Lumenfield Energy | Meeting booked | 02 / 07 Call | Sep 8 | Sep 10 |
Sending
- Mailbox
- owen@northbeam.example
- Sending window
- 7:30 AM – 10:00 AM, contact's time zone
- Days
- Tue – Thu
- Daily limit
- 120 emails
Audience and exit rules
- Audience
- Heads of Data at 500–5,000 employee companies
- Exit when
- Reply or meeting booked
- Owner
- Owen Fairweather
- Created
- Jun 15, 2026