Kestrel
01Customers8 stories · 1,400 teams

Small teams. Exact numbers.

From a six-person wholesaler to a 22-rep robotics sales floor, these teams run their pipeline, inbox and forecast in Kestrel.

Results across customers

Shorter cycles
−18d
Median change after 6 months
Forecast accuracy
±6%
Commit vs. closed, median
Setup time
4h
Median, sign-up to first deal
Teams
1,400
In 31 countries
02Featured storyProduct analytics
Northbeam

Northbeam runs its whole forecast from the board.

Nine reps, one pipeline, no spreadsheet. Grace Whitfield's team moved from a weekly forecast call to a ten-minute review of commit and best case, straight from deal stages.

Time spent on forecast prep
−42%
Win rate on closed deals
70%
Average sales cycle
89 d
“We stopped arguing about the forecast. It just is the pipeline now.”

Grace WhitfieldVP of Sales, Northbeam Analytics

Explore the Northbeam workspace

Quota attainment

Q4 2026
  • Marcus Lindqvist46%
  • Dana Okafor30%
  • Tomás Herrera13%
  • Hana Kobayashi8%
  • Priya Raman8%

Northbeam’s Q4 attainment, live in the demo

03More stories

Different teams, the same calm board.

MOORGATE14 reps

Moorgate cut its sales cycle by three weeks.

Sequences and the shared inbox replaced three tools. Every reply lands on the deal it belongs to, so hand-offs between SDRs and AEs stopped dropping threads.

Shorter sales cycle
−21 d
Sales tools consolidated
3 → 1
Meetings booked per SDR
+31%

Aurelie FontaineHead of Revenue, Moorgate

saltire/robotics22 reps

Saltire Robotics forecasts within 4% of actuals.

With probability set per stage and owners committing deals by hand, the quarter-end number Saltire reports to its board now lands within a few points of what closes.

Forecast accuracy, last 3 quarters
±4%
Pipeline under management
$6.8M
Reps on one board
22

Ibrahim OseiChief Revenue Officer, Saltire Robotics

Fennel & Pike6 reps

Fennel & Pike went live in an afternoon.

A six-person wholesale team imported 4,000 contacts from a spreadsheet, connected email and calendar, and logged its first deal before the end of the day.

From sign-up to first deal
4 h
Contacts imported
4,012
Spent on setup consultants
$0

Teodor LindFounder, Fennel & Pike

Also running on Kestrel

  • NorthbeamProduct analytics
  • MOORGATEPayroll software
  • Fennel & PikeFood distribution
  • saltire/roboticsWarehouse robotics
  • OrreryScheduling software
  • BrackwaterWater analytics
  • Lumio DeskHelp desk software
  • TamarindClinic software

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Your team could be the next story.

Set up your pipeline in an afternoon. Import from a CSV, connect email and calendar, and run your next forecast from the board.