Kestrel
01Product tour3 parts · 1 workspace

A CRM with the precision of a printed report.

Pipeline, inbox and forecasting share one set of records. Change a deal anywhere and every total that depends on it changes with it.

01Pipeline22 open deals

One board for every deal in motion.

Six stages, fixed colors, totals that add up. Drag a deal forward and the weighted pipeline, the forecast and the rep's quota move with it.

app.kestrel.example/pipeline
  • Lead10%
  • Qualified25%
  • Proposal50%
  • Negotiation75%
  • Closed won100%
  • Closed lost0%
$1.92M open · $878K weighted
Lead5

$225K

Rivetworks

Factory floor analytics

$88KJan 15

Fathom Marine

Vessel telemetry

$54KFeb 12

Verdant Agritech

Field data platform

$38KJan 29

Cinder Games

Player analytics

$27KDec 22

+1 more

Qualified6

$489K

Zephyr Mobility

Data platform

$175KDec 18

Lumenfield Energy

Grid telemetry analytics

$96KDec 11

Ironwood Construction

Project cost analytics

$72KDec 2

Saltmarsh Media

Audience analytics

$64KDec 4

+2 more

Proposal6

$622K

Harborline Telecom

Network KPI platform

$240KDec 10

Pinecrest Insurance

Claims analytics

$124KNov 27

Emberly Foods

Supply chain visibility

$92KNov 24

Brightwater Health

Clinical ops pilot

$86KNov 20

+2 more

Negotiation5

$586K

Tidewater Bank

Risk dashboards

$212KNov 13

Halcyon Freight

Fleet analytics rollout

$148KOct 30

Bellwether Retail

Store ops rollout

$118KNov 6

Arbor & Finch

Matter analytics

$66KNov 4

+1 more

Closed won7

$353K

Ferrowick Logistics

Routes module

$128KOct 14

Ferrous & Vale

Plant analytics

$64KOct 8

Harborline Telecom

Network pilot

$46KOct 19

Bellwether Retail

Six-store pilot

$38KOct 9

+3 more

Halcyon Freight

Fleet analytics rollout

Negotiation

Amount

$148,000

Close

Oct 30

Probability
75%
Contact
Inés Álvarez
Owner
Dana Okafor
Quote
Q-2041

Next step · Tomorrow

Legal redlines call with procurement

By stage

Weighted
  • Lead5$22.5K
  • Qualified6$124K
  • Proposal6$300K
  • Negotiation5$431K
Total weighted$877,650

Deal card

Every card carries the amount, close date, owner and the next step with its date. Open it and the quote, the contacts and the whole timeline are one scroll away.

Open Halcyon Freight in the demo
  • Stage rules

    Require a next step, a close date or a quote before a deal can move forward.

  • Probability per stage

    Set once for the workspace; override on a single deal when you know better.

  • Quiet deals surface

    Cards with no activity for 14 days get a hairline flag, not a red alarm.

02InboxTwo-way sync

Email that knows which deal it's about.

Two-way sync puts every thread on the right deal and contact. Reply, schedule and enroll in a sequence without leaving the conversation.

app.kestrel.example/inbox
  • Rob Keller2 h ago

    Re: Order form — payment terms

    Hi Dana, Thanks for this. Two things from our side: we'd need Net 45 instead of Net 30, and the onboarding fee invoiced on go-live rather than signature. If that works, I can take it to Inés tomorrow. Rob

  • Zoe CarterYesterday

    Data residency questions

    Hi Dana, Before our call today, could you confirm where event data is stored and whether we can pin it to US regions only? Ibrahim also asked about retention for raw events. Thanks, Zoe

  • Tess WhitakerYesterday

    Countersigned?

    Great news, Tess. I'll send it first thing tomorrow.

  • Noor Qureshi4 days ago

    Discovery notes + a few metrics

    Open-to-paid conversion, churn by newsletter, and sponsor delivery. Felix will join the next call.

  • Beatriz Lima6 days ago

    Renewal timing

    Hi Dana, our budget cycle closes Nov 20. If the store-ops piece is in the renewal, I need numbers by Nov 6. Tom is keen.

Inbound demo follow-up

Demo requests from the website

Active

Opened

74%

Replied

33%

Meetings

21%

  1. Day 1Thanks — here's the recording and next steps29 replies
  2. Day 2Call: confirm use case and team size155 due
  3. Day 4Three dashboards teams like yours build first18 replies
  4. Day 8Customer story: Ferrous & Vale plant analytics9 replies
  5. Day 12Should I close your file?5 replies
  • Matched, not copied

    Threads link to the deal and every contact on it. Nothing is duplicated into notes.

  • Sequences that listen

    A reply from anyone at the account pauses the sequence for everyone there.

  • Shared when it matters

    Share a thread with your SE or manager in one click; keep the rest private.

03ForecastingQ4 2026 · 72 days left

A forecast you can defend line by line.

Closed, commit, best case and pipeline roll up from real deals. Every number on the forecast links back to the deals that make it.

Closed won
$353K
23% of quota
Commit
$939K
Won + committed deals
Best case
$1.56M
Commit + best-case deals
Gap to quota
$621K
Quota $1.56M
app.kestrel.example/reports

Closed won

$353K

Commit

$939K

Best case

$1.56M

Quota

$1.56M

Commit is 60% of quota72 days left
Oct · Closed won: 353KOct · Commit: 190KOct · Best case: 0Oct · Pipeline: 0Nov · Closed won: 0Nov · Commit: 396KNov · Best case: 382KNov · Pipeline: 36KDec · Closed won: 0Dec · Commit: 0Dec · Best case: 240KDec · Pipeline: 498K
  • Closed won
  • Commit
  • Best case
  • Pipeline

Quota attainment

Q4 2026
  • Marcus Lindqvist46%
  • Dana Okafor30%
  • Tomás Herrera13%
  • Hana Kobayashi8%
  • Priya Raman8%
04And around it

The rest of the toolkit, one click from a deal.

14-day trial · No card required

Hold still over every deal. Then strike.

Set up your pipeline in an afternoon. Import from a CSV, connect email and calendar, and run your next forecast from the board.